For BMW in the US, the X3 is their best selling vehicle. The X3 is the source of most of the profits for BMW in the USA.
I just spec'd out a M40i X3 with white interior and gray 20" wheels. It costs $63K. My wifes Model Y with same trim will cost $56K
The Model Y is the same weight as the BMW with a full tank of gas. The Model Y is as fast as the BMW, cheaper to run, has better tech, and will probably have handling as good as the BMW because of the low center of gravity. I will not need to shut the motor down at a stoplight to meet fuel economy standards. It will not need oil changes and other ICE maintenance.
BMW has been killed by the Model 3 on the sedan side. I expect the same in the CUV space. Their car sales were down 14% last year, with the light trucks (X1-6) up 35% and accounting for all of the growth last year. How is BMW going to survive this?
What is their plan? Plug in hybrids? There are only so many people that will pay 8K more to get less performance and features.
I think BMW will be the first OEM to go bankrupt. Probably in 2022. They have about 12 billion in cash. Almost all of their assets are ICE (stranded). They have already committed to spend at least 17 billion for batteries and EV conversion. Where does that money come from once their CUV sales tank?
I just spec'd out a M40i X3 with white interior and gray 20" wheels. It costs $63K. My wifes Model Y with same trim will cost $56K
The Model Y is the same weight as the BMW with a full tank of gas. The Model Y is as fast as the BMW, cheaper to run, has better tech, and will probably have handling as good as the BMW because of the low center of gravity. I will not need to shut the motor down at a stoplight to meet fuel economy standards. It will not need oil changes and other ICE maintenance.
BMW has been killed by the Model 3 on the sedan side. I expect the same in the CUV space. Their car sales were down 14% last year, with the light trucks (X1-6) up 35% and accounting for all of the growth last year. How is BMW going to survive this?
What is their plan? Plug in hybrids? There are only so many people that will pay 8K more to get less performance and features.
I think BMW will be the first OEM to go bankrupt. Probably in 2022. They have about 12 billion in cash. Almost all of their assets are ICE (stranded). They have already committed to spend at least 17 billion for batteries and EV conversion. Where does that money come from once their CUV sales tank?