I kind of like the idea of Beyond Meat and investigated a bit today, and I'll certainly have a close look at the IPO. I'll be optimistic and say they have the potential for a market cap of beyond $2 billion.
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Video by HyperChange on Beyond Meat:
You should probably only invest in a stock where you love the products. Objections:
- I like meat
- More importantly, I like milk and butter. I think drinking milk and not eating meat is being inconsistent.
- I don't like industrialized food.
- I'm wary of missing nutrients in a purely plant based diet. It's doable, but much harder.
From an environmental perspective, my personal path would be to simply eat 2/3 less meat instead of becoming vegan, and be very selective where the meat is grown. I currently eat 95% or more organic food.