I think its elegant that Tesla has designed such a nice charging port. This is an area that really should not be proprietary.
Perhaps Tesla wanted others to adopt their standard, and that's why they pushed hard for it. I liken this to using USB connectors on smartphones or proprietary connectors (Apple). The only reason why Apple's iPhone connectors are so commonplace is because Apple has a huge market share. Tesla does not have this kind of market advantage.... yet. Nissan, GM, Toyota and Daimler have more inertia to turn into larger EV martkets, and the charger system(s) they chose are going to win out. CHAdeMO seems to be in the lead.
It will be more difficult for Tesla owners to be EVangelists if the most common fast chargers are incompatible.
I like the idea of using Tesla-installed superchargers, but I don't think its scalable for them, even as advertising. I see this as a limiting condition as a Tesla owner. Especially here in Oregon where every 50 miles along I-5 is a happy, new CHAdeMO charger - that no one is using. I want to use my Model S as a replacement for an ICE vehicle; relying on a single company to provide the best option wherever I go seems limiting.
Apple iPhone owners use cables to connect their devices into USB outlets to charge. Tesla owners need to carry along cables/adapters to connect into SAE J1772 DC or CHAdeMO chargers.
This is unfortunate, but I'm already planning on buying a CHAdeMO adapter, expecting it to be another $500 expense. Even that isn't guaranteed, based on comments made by Tesla employees. Still waiting to see.