Heating is a massive draw, it's basically 11-12kW of capacity to draw, which when start a car that's been sitting in the cold actually happens for quite a while. Especially when you have real-world use of the car, not turning the car on, driving for as long as possible, and stopping. Real life turns out not to be a contest to road trip the farthest in your car, but for most people a minimum of 2 starts and stops, probably on average 3-4 start/stop cycles spread throughout the day with the car cooling in between.
If Tesla had better insulation of the pack, and more efficient heater like heat pump, maybe even a thermos to keep hot battery coolant if it becomes available, a lot of the consumption would go away.