Why would a model Y LR with PUP be $82,500 (60,000 Pounds in US dollars today) when a Model 3 LR with PUP is $49,000? The price difference between and S and X is $5000. I am confused at your logic. That $82,500 is more then likely a base price. I think you can get a Model X for that price today and have 237 miles or range instead of 250, but a much much bigger car.
I dont think any EV competition is pushing Tesla, Tesla is pushing Tesla and they are focused on competing with higher margin ICEv. They started with the sports car and then the model S which is squarely aimed at high end luxury sedan market. They are competing with Jags luxury sedan and the Fpace more then Ipace. Tesla is driving EV adoption by forcing ICE manufacturers to come out with compelling, competitive EVs because they are losing market share on their best margin ICE vehicles. I am sure at some point, Tesla will have to address EV comp, but that day is not today.