Well for 40k more you do get a nice, shiny plaid badge.It's because of many factors. Besides the used car resale mania that will end, I "think" Tesla did a terrible job differentiating the Plaid from the LR. A Porsche Turbo gets so many more features than a regular one or an AMG Mercedes than a regular one. Besides the speed and piping, you get nothing for $40k. They could have added some cooler inside trim features (yoke plaid only) or like kind. JMO