Despite being electric, the Model S looks like a conventional car, with a long hood capped by a blacked-out snout that gives the impression of a large radiator grille. In fact, just three small heat exchangers sit behind the front bumper; one is down low in the center for motor and battery coolant and one lies below each of the headlights for cabin cooling. A computer-controlled shutter system blocks off the radiator openings when they’re not needed.
Chief designer Franz von Holzhausen says the Model S has a conventional “face” and proportions—never mind that freakish width—to make customers who might be cross-shopping the car against a BMW or an Audi more comfortable with the Tesla. Once the brand is established, he hopes to push the design more to take advantage of the unconventional powertrain, and “expand the notion of what a car is supposed to look like.”