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You find the successes of Tesla in the new market of consumers it carves or creates. What's the phrase you hear upon first purchase? "Welcome to the family." You're buying a vehicle as much, if not more so, buying into the culture.
RTFM...Great topic @lunitiks.
It's hard for me to really evaluate the new wording and also set aside what I know now about the technical and business status of the company. However, I have had some benefit of chatting some technically-oriented co-workers who are interested in the new developments but don't own a vehicle. The feeling is that there is something fishy about about the FSD description and the actual fine print. Due to the slippery nature of the disclaimer, they don't know exactly what they would get if they ordered it.
On the other hand, a while back I've also spoken to some non-technical co-workers and I think they were more influenced by marketing hype and speculation. One of them thought that the EAP meant fully-autonomous and believed that it could be used reliably on local roads and would stop for signs and traffic lights. He said that his first time using it, he needed to slam on his brakes to stop for a red light when he realised that the car wouldn't do it.
So my hypothesis is that for the mainstream consumer, the fine print means nothing. They will see the words "automatic" and "full-self driving" and believe that the car will become fully autonomous, e.g. you can sleep during your drive to work.
At $35k it, absolutely, is for 'regular' consumers.Tesla is not for the everyday, "regular consumer."
2 years ago I received my Ap2 FSD enabled S90D. I skipped some really good deals on inventory Ap1 to get the FSD, like the video we remember. Took me 1.5 years to understand the hoax, Tesla bought it back and now I have an I-PACE.
I think the new marketing means reduced ambitions. Sad for all owners.
They could win so much goodwill and reputation with just delivering the world's best trafic jam assistant.
...full full self-driving shows the name is wrong...
Let's get to the bottom of this. Gloves off.
As of this writing, Tesla calls their $ 5,000 / $ 7,000 safety and convenience option «Full Self-Driving Capability».
Not «Self-Driving Features».
Not «Self-Driving».
But «Full Self-Driving Capability».
The only guidance Tesla gives us on what FSD actually means, are these bullet points:
... and this explicit disclaimer:
Honestly my friend, what do you think you're buying when adding this option?
What do you honestly expect from Tesla, based on these words and sentences?
Imagine you weren't a permabull fanboy enthusiast hippy, or a short/fuddster salivating for banwupsy. Imagine yourself as regular consumer. An average Joe who didn't own stocks, who wasn't a TMC member and couldn't care less about «Elon-time», past broken promises or SpaceX. Imagine you were your friend, or your parent(s), considering turning in your old Ford/Honda/Nissan or Benz, and looking for a new car. Even better, imagine you were to explain to your friend/parents what their actually paying thousands of dollars for.
You're all looking at this option; Full Self-Driving Capability. What does it mean? What would you feel if you checked this option today, and got your car tomorrow with the current features and capabilities? What exactly, and when exactly, would you feel satisfied Tesla delivered what you paid for?
I'm no moderator, but please, let's keep personal attacks inside.
Calling @BigD0g, @mongo, @verygreen, @BinaryField, @strangecosmos, @Bladerskb, @electronblue, @diplomat33, @rnortman, @wk057, @OPRCE, @Soda Popinski, @boonedocks, @Electroman, @AnxietyRanger and everyone else I forgot and enjoy reading the opinions from!
How about what they call it now, just autopilot and FSD. Autopilot is not self driving, it's help with staying centered in the lane and help parking. FSD is driving without input from the driver. What Tesla created was this donut hole where they threw in self driving functionality where it didn't belong.The naming is a headache. They should have called it SuperAutopilot, or Urban Autopilot.
Having to say full full self-driving shows the name is wrong. I kinda thought or hoped they might change the name when they brought it back to the order page.
No, they've been, as of March 1st, real clear they haven't released any self driving or FSD features yet. They are field testing them now. If all you paid for is EAP you should only get driver assist like lane keep, autopark, adaptive cruise control, lane change assist.I honestly think Tesla has dumbed down the description of FSD so that they can say “officially” they have released a FSD feature or two and can now dip into the FSD Cash Trough as earned income.
This question was asked in the (non-public) investor call held last week on 2/28 as well. The questioner asked why it was called Full Self Driving:
View attachment 382726
Tesla is happy to sell you Full Self Driving, even if it's not Full nor Self, and perhaps it's you doing the Driving.