Interesting conversation on the ludicrous feed YouTube channel today. Chargefox has finally got a new marketing person and is starting to explain their new direction and plans.
Certainly worth the listen to.
Here's an AI generated summary for anyone who doesn't want to watch a 1-hour long video:
The host expresses gratitude for the guest's presence and introduces them as a self-confessed energy nerd and marketer with a background in IT and a shift into the energy and marketing sectors. The guest talks about their experience working in various roles in the energy industry, including renewables, carbon and energy trading, and energy distribution. They mention the challenges faced during their career, including the difficulty of sourcing parts for repairs. They share a personal anecdote about their experience stopping at the RACV Club in Torquay while their vehicle was charging, highlighting the enjoyable aspects of electric vehicle (EV) charging.
The guest emphasizes the need for widespread EV adoption and the importance of addressing emissions and energy challenges. The host agrees, stating that they are on the same page as the guest, as are most of the chat participants. The audience is encouraged to leave comments and questions in the chat, which will be addressed later during the Q&A section.
The conversation shifts towards discussing the Chargefox app and its unique features. The guest clarifies that the app is not a white-labeled app borrowed from the European or North American markets but is built and maintained by people in Australia, allowing them to cater specifically to the Australian market. They explain that there have been some challenges in sourcing parts for repairs, which has led to occasional outages on the network. The guest mentions two primary reasons for these outages: difficulties in sourcing required parts and the replacement of units when parts are unavailable.
The host asks about the role of the charger hosts in the charging process. The guest confirms that the hosts are responsible for the chargers on their premises and explains that this model aims to provide ubiquitous EV charging accessibility for everyone, everywhere, and at any time. They highlight the goal of making EV charging more convenient than traditional petrol filling stations. The guest also mentions the flexibility and optionality they strive to provide to hosts, allowing them to introduce additional payment methods, such as tap-and-pay.
The conversation delves into the challenges faced by Chargefox in deploying charging stations. The guest mentions that the company receives numerous inquiries daily but struggles with installation logistics due to various factors, including approval processes, site availability, and community feedback. They highlight the importance of collaboration with government entities and the industry to overcome these challenges. The guest also acknowledges the presence of competitors in the Australian market and discusses the company's focus on maintaining an approved hardware list and independently testing the charging stations to ensure they meet Australian standards.
The host inquires about the pricing structure for charging at Chargefox stations. The guest explains that the host determines the pricing per kilowatt-hour, with guidance from Chargefox. They clarify that Chargefox provides recommendations, but ultimately, the host has the autonomy to set the price. The guest mentions that 95% of the revenue generated goes back to the host, while Chargefox retains 5% to cover network costs, overheads, and maintenance.
Throughout the discussion, the guest emphasizes the commitment to accessibility and safety in charging infrastructure. They express a desire to improve industry standards, especially concerning mobility accessibility and overall charging experience. The guest acknowledges that the industry still has room