Maybe. But, I would suggest, without malice, that you may not have as much experience as some others in how commercial legal matters generally play out.
First, the contract can say almost anything the company wants but there are many steps before that language even matters. For example, was any contract language reasonable, clearly stated on the website, understandable by a typical American, etc.? Is it clear that some boilerplate language on the contract, that was never signed by ink, is controlled by this quick deposit on a car that was going to be delivered in a certain time period. Are there any overly broad sections of the contract that could potentially serve to invalidate the overall validity of the contract?
Next, why was the contract entered into by both parties. Do the emails pertaining to an appraisal value and pointing someone to a online configuration tool with a specific date establish a specific agreement? If not, why was the order fee accepted if there was no firm commitment on the part of the company to deliver a vehicle? Does said company have a pattern of failing to deliver on commitments and or having to return deposits in the past because delivery dates have not been met? This is more serious because it speaks of fraud and that would be a really bad case to lose.
Next is the cost of litigation. An individual filing a claim in a magistrate or small claims court can do so without attorney for approximately $40. For a company to have an attorney a review that is at least 2 hours or $900. The attorney would then, likely, file a motion to move venue or challenge jurisdiction which would take another few hours. In receipt of said motion, the plaintiff could quickly respond that the state put the system in place to protect individuals in the state from large companies - requiring yet another round of responses from the company. The point of this and many threatened legal actions isn't that you're going to eventually prevail in court it's that behavior by a company that is unfair is not worth the cost of defending.