Yup, the Ford dealers are marking up their product. My local dealer had several Mach-Es on the lot when I test drove, and they were marked up $10K above MSRP. I understand they sell pretty quickly too. Purchases are made online, just like Tesla. However, unlike Tesla, you must then send your order to a dealer who can then add a markup before “accepting” the order. The secret is to contact the dealer first and find out if they add a markup to online orders. Mine does not, and I got that in writing. Oh, and the dealers can decide what down payment they want. Mine was $500, but it is refundable. Unlike Tesla.