I also got a proactive communication from Tesla.
In my case, an email. I called the person's number listed in that mail and got voice mail. I did NOT leave a message... and he still called me back a few minutes later, solely based on Caller ID. That's pretty proactive.
He explained that I had a pending order for NG seats, that I would receive them front and back, and that some people did not like the visibility and/or folding in the back, and that I could therefore chose NG front only and enhanced Napa Leather in the back. I told him I'd seen photos of all of this on TMC forum. I asked for overnight to think about it, and he was fine.
I talked to my wife and called him back a few minutes later. We chose NG in front, and regular back. The Tesla person was very interested in why we made this choice. I told him that, for us, this choice is driven EXCLUSIVELY by lack of visibility out the rear view mirror with the NG 'center' back seat. The photos on TMC convinced us that the folding issue was really a non-issue.
We did not discuss price. It simply did not come up.
I will say here (and I'd really never say this to Tesla, although I realize they might read this forum): In my personal opinion, the car is EXTREMELY OVERPRICED. In other words, I realize I'm paying a huge margin to obtain this unique vehicle. Therefore, I'm not going to get wrapped up in whether or not a given option costs a given amount... the total price to get the vehicle, and get it configured the way I want, is what it is. I've gritted my teeth and decided to pay it... so a small change up or down is just not on my radar. I'm getting what I want, and paying the price with open eyes.