I just got this email from our local Tesla gallery: Hi [AmpedRealtor], I hope this email finds you well. I’m reaching out because we just announced an incentive on Model S and Model X P100D that I thought you may be interested in. We are offering showroom incentives up to $30,000 off the original configuration price. This means you can lease Model S P100D for $1,500/month and Model X P100D for $1,600/month with 10,000 miles per year. Alternatively we are offering .99% APR financing or a cash purchase with the discount. These incentives are available for deliveries by September 30th 2017. Lastly, we’ve reintroduced the Tesla Referral Program. You will receive a $1,000 credit towards the purchase of either a new Model S or Model X and Free Unlimited Supercharging. It would be my pleasure to help you explore the options for a new Model S or Model X. If you are interested we can schedule a time for a call or if it is more convenient we can communicate via email. Is this a fire sale? What are "showroom incentives"?