So you think Kickstarter projects are fraud as well? You give money for products that are being worked on but there's no promise that you'll definitely receive anything. You can shout "fraud" all you want, but this isn't that. Tesla are very clear at the time of purchase: "The activation and use of these features are dependent on achieving reliability far in excess of human drivers as demonstrated by billions of miles of experience, as well as regulatory approval, which may take longer in some jurisdictions. As these self-driving features evolve, your car will be continuously upgraded through over-the-air software updates. Please read the
Owner’s Manual for further information."