I think that the current referral program will be a bigger demand lever than people actually realize. This is because it will be a lever not just for the people ordering Teslas using referral codes, it will also be a lever for the people giving the referral codes.
I’ll use myself as an example:
I currently own a 2018 Model S 100D and a 2018 Model 3 LR RWD. Unlimited free Supercharging on the MS as long as I own it. (An incentive not to upgrade this car to a newer Model S in the near to distant future)
I didn’t have any free Supercharging on the Model 3. Both cars do you have unlimited connectivity though.
Under the current promotion the free supercharging miles apply to all cars in the account. Although it has not been clarified, I assume that means it would apply to a new purchase as well.
Assuming all the referrals I have get delivered in the new program, I will have 73,000 miles with an 8-1/2 year expiration.
So basically unlimited free supercharging which I can utilize on any New Tesla I purchase, assuming they allow you to do that.
So at least in my mind I’m feeling a little more inclined to be upgrading in the more near future than I had planned.