I couldn't find this information in any one place anywhere else, so I figured I'd compile and post it here. Unfortunately, it can't be a thread on it's own, like "Referral Program History" but that's what I'd like to call it. I wanted to recall all the different Referral program phases and the promised awards.
Below is the summary as best I could piece together from TMC posts and Archive.org. I didn't include who-won-what, since that is not my objective. It's just documenting each phase and how it worked. Since editing posts quickly disappears, I'll try to correct any issues or errors as soon as possible.
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Phase 1:
Start: 7/31/2015
End: 10/31/2015
Awards:
- Anyone who orders a new Model S before October 31st using the referral link of a current owner will get $1,000 off the purchase price. In return, the current owner will get a $1,000 discount that can be applied to a new car, service center visit or accessory. New orders must be placed prior to October 31, 2015. Service Credits expire 12/31/2016.
- Those who make five referrals will receive an invitation for them and a guest to attend the Gigafactory grand opening party.
- Those who make five referrals will receive a free Tesla Powerwall (including installation) [New award added to referral program on Aug-26-2015]
- Those who make ten referrals will get the right to purchase a fully loaded Founder Series Model X, which is not available to the public, for the price of a base-level Model X—roughly a $25,000 saving.
- The first person to make ten referrals in each sales region will get a fully loaded Model X for free
- If you’re the top referrer on October 31st, we’ll swap your Model S out for a fully loaded Ludicrous P90D.
* The Gigafactory grand opening party will take place in Nevada at a date to be determined in April 2016. Customers who make five referrals will receive two tickets to attend the grand opening party. These customers will be responsible for the cost of their own travel, lodging, and other incidentals. Tesla will provide transport to and from Reno, Nevada for the grand opening party.
* Midway through Phase 1, due to "Bird-dogging" laws in Ohio and Virginia, Tesla changed the program for referring owners in those states -- these owners would receive $0 referral credit, and the new buyers would receive a full $2000 discount.
* September 2, 2015: Tesla removed the 10-referral limit and added the fully loaded Ludicrous P90D Model S "trade up" prize (#6 above). see:
Changes to Model S Referral Program
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Phase 2
Start: 11/1/2015
End: 12/31/2015
Awards:
- The owner that makes the most qualifying referrals in each of North America, Europe and Asia/Pacific will receive a Ludicrous P90D Model S and an exclusive VIP invitation for two to the Model 3 unveiling event, including travel and accommodations.
- The first to make 10 qualifying referrals in each of North America, Europe and Asia/Pacific will receive a Tesla Powerwall Home Battery, installation included.
- Each owner that makes 10 or more qualifying referrals will receive an invitation for two to attend the Model 3 unveiling event.
- Each owner that makes 5 or more qualifying referrals will receive an invitation for two to attend the Gigafactory opening event, including transportation to and from Reno, Nevada.
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Phase 3
Start: ?
End: 4/15/2016
Awards:
- Until April 15, 2016, Tesla owners will each have the opportunity to give up to 3 friends a credit of $1,200 toward the cost of their home charging installation. [This ended up just being a $1,200 discount]
- Each qualified referral you make gives you an opportunity to win a referral program giveaway:
- One lucky referrer will win a Ludicrous P90D Model X as well as a tour for four of the SpaceX
- Five referrers will win a tour for four of the SpaceX headquarters in Los Angeles, including travel and accommodations.
* Limit 3 referrals per owner
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Phase 4
Start: ?
End: 7/15/2016
Awards:
- Owners who make 5 qualifying referrals will receive a set of 21” custom Arachnid wheels
- Each owner who makes 4 or more qualifying referrals will receive an invitation for two to attend the Gigafactory opening event at the end of July, including transportation to the Gigafactory from Reno, Nevada.
- Owners who make 3 or more referrals will receive an exclusive Tesla Owners Jacket.
- Owners who make 2 or more qualifying referrals will receive a Tesla Moab Weekender Bag that matches their car’s interior.
- Each qualified referral you make gives you an additional entry into a drawing to win a Ludicrous P90D Model X.
* Awards are non-transferable and not redeemable for cash.
* Limit 5 referrals per owner
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