Firstly, let me applaud you for this referral program. I truly hope that the experiment works out, and that you continue it as a formal program. I have been ‘selling’ Tesla cars to family, colleagues, friends, and strangers I meet in car parks, since even before I first purchased my roadster more than four years ago. While you had informal programs before, such a clear formal referral program should do wonders for sales.
I would however suggest two changes to the program:
1. You should immediately and publicly crack down on people gaming the program. The intent of the program is clear - to make sales by owner referral rather than store visits. Abusers of the system, such as <SNIP>, and others that offer to give-back all or part of their $1k, should be disqualified. Such abusers just discourage legitimate owners in participating. Quite simply, when you see people blatantly cheating, it reduces your incentive to participate in the game.
2. One concern I have is that once the first referrer in each region gets to 10, he ‘wins’ and his referral link no longer works. OK, but if a single purchaser backs out later, then the referrer drops to 9 and is no longer the winner? A good example of this is Bjorn, from Norway. He is an amazing Tesla owner, publicist and salesman, and thoroughly deserves to win for the Europe region. But, if one of his 10 backs out, then what happens? My suggestion here is to allow the referral link to continue to work after 10, and to allow the purchaser to continue to get the $1k discount with that link, but to simply not pay the referrer past 10 x $1k.
